Why Are Luxury Brands Tapping Into K-Pop?

Louis Vuitton Signs K-pop Girl Band Le Sserafim as Brand Ambassadors – WWD

Why Are Luxury Brands Tapping Into K-Pop?

Can you guess which country spends the most on luxury goods?

Why Are Luxury Brands Tapping Into K-Pop?

NewJeans: How a K-pop group became an overnight fashion favorite

Why Are Luxury Brands Tapping Into K-Pop?

These 8 K-pop Idols Are Ambassadors of World's Most Valuable Luxury Brands

Why Are Luxury Brands Tapping Into K-Pop?

Dr.Jart+ Taps K-pop Group Enhypen as First Global Ambassadors – WWD

Why Are Luxury Brands Tapping Into K-Pop?

K-Pop 'It-Girls', Industry Icons: BLACKPINK, NewJeans, More

Why Are Luxury Brands Tapping Into K-Pop?

K-pop fans demand climate action from luxury fashion houses

Why Are Luxury Brands Tapping Into K-Pop?

12 K-pop stars who became luxury brand ambassadors in 2023

Why Are Luxury Brands Tapping Into K-Pop?

IVE on Confidence, Fashion, and Which Members They'd Pick as Their Stylists

Why Are Luxury Brands Tapping Into K-Pop?

NewJeans: How a K-pop group became an overnight fashion favorite

Why Are Luxury Brands Tapping Into K-Pop?

South Koreans are the world's biggest spenders on luxury goods

Why Are Luxury Brands Tapping Into K-Pop?

Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond — Équité

Why Are Luxury Brands Tapping Into K-Pop?

K-pop and couture: Why luxury fashion has been gearing East