The well-known brand, Off White c/o Virgil Abloh, continues to rise in popularity from season to season and continues to “define the grey area between black and white.” Off White c/o Virgil Abloh has surpassed expectations and created a high-end fashion label that appeals to both streetwear consumers and those looking for progressive design. The brand focuses on high-end fabrics but in familiar streetwear shapes while using plain labels and industrial packaging.